It helps with tasks like writing page titles and meta descriptions, adding alt text to images, and improving overall page visibility. All recommendations are presented in simple, actionable steps, which makes it ideal for users who are just learning the basics of SEO. MarketMuse is the best AI SEO tool because it uses artificial intelligence to take content strategy and optimization far beyond what traditional tools can offer. It’s designed for marketers and content teams that want to plan, write, and improve content with the help of data-driven insights and natural language processing. Surfer SEO SEO Anomaly is the best tool for content optimization because it analyzes what already ranks and gives clear, data-backed guidance to improve your own pages.
Ahrefs Webmaster Tools
Every vendor swears they’ve built the perfect platform, but when managing dozens of clients with different needs, most of these “comprehensive solutions” fall apart fast. Their suite of free tools is solid, and I typically rely on it for domain authority checks and basic on-page evaluations. I work at SEO.AI, so it might not be a surprise that I’m mentioning it here, but I genuinely think it’s one of the best tools around. Your free Semrush account gives you access to many of the best free SEO tools. Sloth helps you implement technical SEO fixes on sites with platform or development restrictions. And see whether there are any problems that need to be fixed.
- Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site.
- Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users.
- From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more.
- SEO tools give you the metrics you need to measure and allow you to report this data easily.
SEO Analysis & Website Review Chrome Extension by WooRank
The free version contains most basic features such as crawling redirects but this is limited to 500 URLs. This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains. The paid version is $180 per year and includes more advanced features as well as free tech support. Despite its rich functionality, SEO Spider can have a steep learning curve for beginners, but luckily there are plenty of guides on the web to help you out.
The 29 Best Free SEO Tools for 2025
These tools focus on core SEO functions like keyword research, rank tracking, site audits, and backlink analysis without requiring a large monthly subscription costs. Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks. Azseotools.com is the best free SEO tools collection for link building, SEO analysis, article rewriter, keyword research, xml sitemap generator and many more tools for your website SEO! We also provide very simple, professional-quality SEO analysis and SEO report for you websites.
FAQs are a great SEO perk, giving you an advantage in search rankings. If you’re able to meet the “People Also Ask” questions in Google SERPs, you’re more likely to rank. Type a word or phrase into the search bar to see how popular the keyword has been recently. This helps you make sure you’re not writing content about outdated topics. Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses.
Customer support via different channels, such as phone, email and chat, was also important to us. As you look for a free SEO solution, you’ll find that there are many options available. By comparing the following elements, you can narrow down your search and zero in on the right free SEO tool for your unique needs and preferences. The platform also protects your profile from unauthorized changes. This means that you can easily prevent a competitor or someone else from marking your business permanently closed or changing your name, location or opening hours. If keyword research is your top priority and your website is already set up with Google Analytics, Keyword Hero should be on your radar.
