Basically, you’d write the content, and another site would publish it for you, providing a link back to you. In this instance, you would need to scour other sites for broken links and then convince the publisher of those sites to replace the broken links with your own. This is especially useful if the other site was previously linking to a competitor of yours, and you’re looking to surpass them by having the publisher link to you instead. Discover 10 AI-powered hacks to revolutionize digital marketing in 2025. From personalization and predictive analytics to AI-driven SEO and content creation, learn to dominate with cutting-edge strategies.
The world’s most accurate SEO data.
Mastering off-page SEO is essential for website owners and webmasters looking to improve their SERP rankings. Implementing off-page optimization techniques such as link building, guest posting, press releases, and more, increases your chances to rank higher in Google. Social media has evolved from being merely a platform for personal connections to a powerful tool for off-page SEO and online brand presence. When users engage with your content, share it, or mention your brand, it sends positive signals to search engines like Google that your website is valuable to users.
Reviews are brand signals that consist of receiving customer feedback on platforms like Google, Yelp, and Trustpilot that influence brand perception and search rankings. Customer reviews serve as powerful trust signals that influence both customer decisions and search algorithms. The quantity, quality, and recency of reviews all contribute to your business’s perceived relevance and reliability for local searches. Video marketing consists of creating and distributing video content to engage audiences, improve brand awareness, and earn backlinks from video platforms and embedded content. Video marketing capitalizes on the growing preference for video content across demographics, creating opportunities for increased engagement and natural link acquisition.
Whether it’s the location of a restaurant we want to visit, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have. Liraz is an international SEO and content expert, helping brands and publishers grow through search engines. She is Outbrain’s former SEO and Content Director and previously worked in the gaming, B2C, and B2B industries for more than a decade.
Write Unique, Helpful Content
In this chapter, I’ll show you how to optimize your content for a better user experience (UX). And the websites with outgoing links outranked the sites without them. External links to related pages can help Google figure out your page’s topic.
So find link opportunities and participate in them is the fastest way to build backlinks and to boost your overall SEO in 2025 and beyond. If you want to improve your site’s overall off site SEO, make sure to improve your social shares. Here’s the image that tells you how social media impacts your SEO. On-page SEO makes your website search engine friendly but off-page SEO improves your website’s position in Search Engine Results Page (SERP). Regular monitoring and updates are essential—at least once a month for routine checks. Conduct more in-depth assessments every quarter to ensure your content stays relevant and aligned with evolving search engine algorithms.
Activites that require interacting with others in your domain, can help reach a wider audience and attract organic backlinks from coverage of those events. They first had to pick a topic that’s potentially link-driving once pitched to someone. Using their own keyword research tool they picked the topic ‘SEO Statistics’ mainly because they noticed statistic pages have a lot of backlinks.
- By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience.
- Earning positive linked mentions isn’t easy, especially when it comes to ecommerce SEO.
- Learn everything you need to know about the top off-page SEO tactics.
- By creating valuable content (such as blog posts, videos, or infographics), you can earn natural backlinks and increase your site’s organic search visibility.
- This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs.
You also want to think about SEO Anomaly the equity or value and authority passed by a link. A created link comes to your website from self-submissions in directories or forums. Either way, they found your content valuable and worth highlighting.
This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. So if you’re using stock photos that a thousand other sites use, consider creating custom images. Shai Aharony tested the effect that stock images had on Google rankings. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process.
New visitors come to your site, genuinely interested in what you offer. This naturally leads to higher engagement and better conversion rates. Focus on getting high-quality backlinks from reputable websites. These off-page SEO tactics send strong trust signals to users and search engines. On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results.
